Articles
meeting customer needs through customization
Make more money. Satisfy more customers. Those are at least two expected outcomes when you customize your vehicles to meet your customer’s needs. The word Customize is a verb defined by Merriam-Webster dictionary as “to build, fit, or alter to individual specifications.” And according to one Wikipedia contributor, “mass customization is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs…At its best, it provides strategic advantage and economic value.” READ MORE
All About Technology
The internet is a terrific thing. It is now the first, and sometimes only, place many of us go for research and shopping. We are using a (relatively) new technology to find other new technology. The strength of an Internet search is that the information is fast and plentiful. You will find businesses worldwide that you would never have found using more traditional methods. And occasionally you will stumble across complimentary products while conducting your main search. We all have gone to the store for one item and walked out with 3 or 4 things. We didn’t know we needed the other things until they were presented to us in the store. READ MORE
Technology Delivers Solutions
In today’s world where almost anything is possible the question is usually not if a technology exists but rather how do I find it. In a world where meeting a customer’s needs can mean the difference between making the sale and losing out to another competitor, knowing how to find what your customer wants is critical.OEMs such as Ford Motor Company offer high quality, content rich vehicles for mass audiences. Ford technology like MyKey™, SYNC®, Ford Crew Chief™, and SYNC® AppLink™ enable end-users to be more productive and safer than dreamed possible just a few years ago. However, there is going to come a time when you are consulting with a customer (in person, reviewing RFQ’s, etc…) and they have a need for a technology that does not exist in the OEM’s price guide. Where do you turn for your solutions then? READ MORE